A podcast show description or summary describes your podcast to potential listeners. It explains the topic of your show and what a listener can expect to hear when they press play. Write a description that resonates with your target listeners. Speak directly to them and tell them why your podcast is the right podcast for them.

What’s the secret to a good podcast description?

Tips to Consider

Explain your podcast clearly. Make sure potential listeners understand what to expect from an episode of your show when they listen. Avoid vague language.

Make your podcast summary easily searchable. Before you write the description for your show, brainstorm a list of keywords someone might use to find your show while searching.

Be concise. Include a lot of information about your show in as few words as possible to catch a person's attention with your summary. Avoid flowery language and complicated sentence structures.

How Long Should a Good Podcast Description Be? On Apple Podcasts, show descriptions can feature up to 4000 characters but we’d recommend a short and concise description. Shoot for 3-4 sentences. 

Potential Structure

The first sentence of your podcast description should tell potential listeners something they already know or believe to be true. You can do this by acknowledging a problem they may already have or by stating something widely known in the industry you're creating content for.

Example: "Everyone wants to know what's happening in the world, but not everyone has the time or patience to sit down and read through a bunch of news articles." 

Your second sentence should introduce the hosts, the format of your show, and how often you release content.

Example: "Dive into the Marvel Universe every week with Marvel artist Jane Creator and learn more about intricacies like character relationships and crossover storylines."

Use the third sentence to explain who should listen to your show and include any relevant keywords that will help your show appear in search results.

Example: "Keep up with current events and get your weekly news in under an hour with focused and curated news stories."

Examples

"You're seeking new ways to diversify your portfolio, but finding new reliable investment opportunities is not always easy. Each week, our financial expert with four decades of successful investing experience will help you discover opportunities outside of your current strategy that you've probably never considered before. If you want to learn about ways to diversify your portfolio in ways that have various levels of risk, this show is for you." 

"Everyone wants to know what's happening in the world, but not everyone has the time or patience to read through many news articles. Join retired veteran reporter Jack Correspondent as he recaps the most important stories from around the globe every week. Keep up with current events and get your weekly news in under an hour with focused and curated news stories." 

"Is it hard for you to keep track of the characters and plots inside of the Marvel Universe? Dive into the Marvel Universe every week with Marvel artist Jane Creator and learn more about intricacies like character relationships and crossover storylines. If you want to be sure you understand everything happening in the latest Marvel release, don't miss an episode!"